As consumers, we’re pretty familiar with taglines and the general purpose that they serve.
Some brand taglines have become so successful that they are well-integrated into our language and pop culture as normal euphemisms, such as “maybe it’s Maybelline or maybe it’s…”.
But what goes into this deceptively simple element of your brand?
Taglines are the memorable, compelling, and concise way to tell what your brand stands for and promises.
They can adapt and transcend as time moves on, while carrying your brand’s essence, personality, and more.
Taglines are built from a thorough understanding of your brand, and, once you develop a tagline, they should be used frequently and consistently to build cachet.
“Brand mantras are poetry. And they are powerful tools, not just for building brands, but for building organizations.” – Chris Grams
(The remedy for your dynamite brand)