Pretty Bird. 2021-07-13T10:25:41-06:00

Project Description

pretty bird
case study.

brands need to spread their wings and fly.

Even if they’re chicken.

  • HEAD | STRATEGY
  • BRAND RESEARCH
  • BRAND POSITIONING
  • BRAND PERSPECTIVE
  • BRAND VOICE
  • BRAND MESSAGING
  • HEART | DESIGN
  • BRAND EXPANSION
  • BRAND REFRESH
  • BRAND BOOK
  • RESTAURANT GRAPHICS
  • WEBSITE

we went out on a wing to expand and develop their brand further, from website to the interior of their new restaurant.

pretty bird—

has a chef behind their ‘hot behind’ (sandwiches).

But we got to be behind the design. Custom illustration styles were developed to imbue the fun, maverick nature of the brand. Social media posts and characters that move help to create a brand that is dynamic and enjoyable to come across.

there’s an underlying grit + determination behind pretty bird and their bawkin’ great food.

not chicken scratch.

Infusing and honing the voice of the brand so that it’d belong with its personality is no small challenge. For Pretty Bird, it felt right to develop the brand to include the right levels of cluck in cheek snark. They’re charisma in a brand and their delicious food will only make you like them more.

there’s a process to making your mouth cry while your eyes sweat with joy.

chicken
(suit) up.

Distinguishable employee “chicken suits” as well as fun, personality-filled merch for the masses.

don’t just get a bird’s eye view—get there in person.

it’s pretty
hot on the
inside.

A bright interior that’s awash with neon lighting makes all our hearts skip a beat.

bawk appétit!