nucleus. Modern 8 2019-01-18T13:05:44-07:00 Project Description nucleus. With Nucleus, insurance fraudsters should beware—you’re about to be as subtle as the colors in Nucleus’ new logo. HEAD | STRATEGY MESSAGING POSITIONING TAGLINE HEART | DESIGN IDENTITY ENVIRONMENTAL DESIGN MARKETING fraud, waste, abuse. a colorful identity and a bold campaign. insurance fraud prevention is so cool. Related Projects Pretty Bird. jeri ethos little unicorn.