We’ve reached d5. It’s time for implementation and training through this ultimate final tool—the brand book.
Inside, it contains the months of strategy, brand based guidelines, and more. It’s an in-depth tool for your brand and the culmination of what makes your brand yours—and this is Little Unicorn’s brand bible.
Following the completion of this brand book, we held a training for the company and their employees. This gave all at Little Unicorn an opportunity to learn and understand the perspective and voice of the company—something that they all knew and cognitively understood—but now they have the words and the internal cohesion as a company. After all, your brand requires more than just buy-in from your audience.