Why develop a Brand Voice?

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At A8ency and Modern8, we perceive brand voice as the amplifier of your brand’s identity. In the dynamic landscape of content creation, your brand’s voice is an indispensable element that distinguishes you from the competition. Despite its significance, the brand voice often remains overshadowed in the strategic considerations of branding and marketing.

So why should brands spend the time, money, and resources to create one?

 

The Overlooked Essence of Brand Voice

While visual aesthetics play a vital role in branding, the brand voice is the subtle force that gives life to your identity. Developing and consistently employing a well-defined brand voice ensures that your messaging resonates deeply with your audience, establishing trust and fostering a lasting bond.

 

Elevating Perspective and Connection

A brand voice serves as a lens through which your brand’s personality is projected. It adds layers of depth to your marketing content, allowing it to shine and leave a lasting imprint. Every interaction with your audience should create resonance, memorability, and emotion which ultimately will drive the performance of the brand.

 

The Unseen Goal: Relatability and Memorability

Beyond captivating visuals, your brand’s voice is a conduit for cultivating relatability and memorability. By infusing your voice with distinct qualities, you create a relatable narrative that goes beyond the visual appeal. The ultimate objective is to make your brand a part of your audience’s story.

 

Brand Advocacy Through Voice Connection

When your audience connects authentically with your brand’s voice, they become ambassadors.  They proudly sport your logo, echo your taglines, and organically market your offerings and grow your audience. 

 

Internal Cohesion and Streamlined Communication

Beyond its external impact, a meticulously defined brand voice serves as a valuable internal compass. It streamlines content creation and guarantees consistency in every communication—be it within your organization or directed towards external stakeholders. It fosters a sense of unity that transcends boundaries.

 

A Symbiotic Fusion of Voice and Product

In the words of Lisa Gansky, “A brand is a voice and a product is a souvenir.” Your brand’s voice infuses meaning into your product offerings, transforming them into cherished souvenirs of your identity. When the voice resonates, your product becomes an embodiment of your brand’s essence.

 

In a world inundated with information, a well-crafted brand voice serves as your beacon— drawing your audience toward your unique identity. By strategically weaving your voice through every piece of content and communication, you create an indelible mark that lingers in the minds and hearts of those you seek to engage. Use the power of brand voice as a transformative tool that elevates your visuals, fosters connection, and resonates with the essence of who you are and your audience.

Let your brand voice speak its mind
Picture of Alysha Smith
Alysha Smith is the chief executive officer and creative director at modern8, a strategy focused design agency in Salt Lake City, Utah.

The execution and world deliverance of your brand that is produced with intention with thriveability for the future of what can be and beyond.