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the modern8ight

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Most Recent:

  • How Do You Believe?
  • Find Your Own Way.
  • What Do You Believe?
  • Make Your Story Stick.

 

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February 18, 2022
1

Defining your brand archetype gives you, and, all those who associate with your brand, a sense of who you are.

2

Archetypes come from Carl Jung, a Swiss psychiatrist, who posited that there were 12 fundamental archetypal people. Brand strategists use archetypes to identify the personality of the brand.

3

If you know who you are and what you are trying to accomplish, then the messaging and marketing become much more efficient and effective.

4

My mother used to tell me as I walked out the door, “Remember who you are and what you stand for.” If brands would have those two things locked in through the use of a purpose and an archetype, the business they are pursuing would become invariably easier.

5

Question: What are 3-5 adjectives that people inside and outside of the company would use to describe your company?

6

 “…in a planned economy there was no need for advertising and branding.”

— Tim Mohr, Burning Down the Haus: Punk Rock, Revolution, and the Fall of the Berlin Wall

7

Here’s more insight on our process and how we discover your brand’s archetype at modern8.

8

(Usually it’s memes. This week, it’s some helpful information on the 12 archetypes.)


Thoughts written by Peter Stevenson.
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  • Past Newsletters

    • 2022
      • May
        • How Do You Believe?
        • Find Your Own Way.
        • What Do You Believe?
      • April
        • Make Your Story Stick.
        • Good Stories Stick.
        • Stick To Your Story.
        • Voicing the Brand.
      • March
        • How to be Heard.
        • A Brand to Remember.
        • The Brand is Speaking.
        • Getting your brand noticed.
        • Ship-Shape Personality.
      • February
        • Know Your Archetype
        • What’s your type?
        • Who are you—who is your brand?
        • 2022 And The Status Of Branding
      • January
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2022

 modern8

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350 East 400 South, #411

Salt Lake City, UT 84111

 

And virtually, everywhere.

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hello@modern8.com

Speak to our manager.

801.355.9541

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© 

2022

 modern8

Approximately based in SLC.

But, virtually, everywhere.

Speak to our manager.

801.355.9541

Follow us on Instagram.