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the modern8ight

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Most Recent:

  • Keep Your Promise
  • What Do You Promise?
  • Commit to Your Brand’s Why.
  • Why Have a Why.

 

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June 15, 2022
1

We define a brand promise as the pledge you make to your customers when they do business with you.

2

The most successful brand promises are bold, challenge the status quo, feel unique, and connect with your customers on an emotional level.

3

Your brand promise should be meaningful to your customer and distinctive to your business—it should be an extension of your positioning AND your purpose.

4

FedEx uses its promise—“When it Absolutely, Positively has to be there overnight”— as a differentiator from its competition. They consistently deliver (pun intended) on that promise.

5

A bold promise can reassure your audience that you won’t let them down, earning you a solid and unforgettable position in their minds.

6

Exercise: Survey your customers on your fulfillment to your promise. How do your results compare with Gallup’s database of highly successful companies?

7

“A brand is a promise. A good brand is a promise kept.”
– 
Muhtar Kent, CEO of the Coca-Cola Company

8

(We have a good feeling about this)


Thoughts written by Alysha Smith.
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  • Past Newsletters

    • 2022
      • June
        • Keep Your Promise
        • What Do You Promise?
        • Commit to Your Brand’s Why.
        • Why Have a Why.
      • May
        • A Brand of Heart.
        • How Do You Believe?
        • Find Your Own Way.
        • What Do You Believe?
      • April
        • Make Your Story Stick.
        • Good Stories Stick.
        • Stick To Your Story.
        • Voicing the Brand.
      • March
        • How to be Heard.
        • A Brand to Remember.
        • The Brand is Speaking.
        • Getting your brand noticed.
        • Ship-Shape Personality.
      • February
        • Know Your Archetype
        • What’s your type?
        • Who are you—who is your brand?
        • 2022 And The Status Of Branding
      • January
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2022

 modern8

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350 East 400 South, #411

Salt Lake City, UT 84111

 

And virtually, everywhere.

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801.355.9541

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© 

2022

 modern8

Approximately based in SLC.

But, virtually, everywhere.

Speak to our manager.

801.355.9541

Follow us on Instagram.