How your brand views the world is an important element to the personality of the brand. It affects how your brand interacts with buyers, competitors, and the general population.
A perspective should never feel different or be at odds with the personality of the brand—it should fit like a glove.
The brand perspective is made up of the point of view (how you see the world), the purpose (why you are in business besides making money), and the brand promise (what you are promising your buyers will receive when they purchase from your brand).
Often, these perspective elements don’t say much upfront about your actual product or service. The product or service is a tool for buyers to receive the promise, or a means of affecting the world in a way that expresses the point of view.
Question: What is your favorite brand? How do you believe they see the world? What is their perspective?
“…it’s brainless to assume that making changes to your window’s view will give a new perspective…” ―“Blacking Out the Friction,” Death Cab for Cutie
Dive deeper into perspective by looking into cultures, values, and beliefs.
(Compatibility is everything…)
Thoughts written by Peter Stevenson.
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