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the modern8ight

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Most Recent:

  • How Do You Believe?
  • Find Your Own Way.
  • What Do You Believe?
  • Make Your Story Stick.

 

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April 13, 2022
1

A brand narrative is not a timeline of your history, a place for show and tell, a forgettable story, nor a made up account.

2

A brand narrative is a complete picture that earns your audience’s heart. It can be about the motivation for starting your business, the reason why you get up every day to do what you do, or why your audience should care and trust you. Most importantly, it should stick.

3

Your story isn’t just what you say it is. It is formed by what your audience says, feels, and believes about your brand based on the ideals you communicate.

4

An established narrative is a blueprint for how your brand can be marketed.

5

“A great story is true. Not necessarily because it’s factual, but because it is consistent and authentic.” —Seth Godin

6

Exercise: Take a look at your current brand story and relate it to your favorite book. Does your story have characters, a conflict, a journey, and a climax?

7

Here’s a deeper dive into brand storytelling.

8

(We don’t mean to get too mushy-gushy…)


Thoughts written by Alysha Smith.
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  • Past Newsletters

    • 2022
      • May
        • How Do You Believe?
        • Find Your Own Way.
        • What Do You Believe?
      • April
        • Make Your Story Stick.
        • Good Stories Stick.
        • Stick To Your Story.
        • Voicing the Brand.
      • March
        • How to be Heard.
        • A Brand to Remember.
        • The Brand is Speaking.
        • Getting your brand noticed.
        • Ship-Shape Personality.
      • February
        • Know Your Archetype
        • What’s your type?
        • Who are you—who is your brand?
        • 2022 And The Status Of Branding
      • January
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2022

 modern8

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350 East 400 South, #411

Salt Lake City, UT 84111

 

And virtually, everywhere.

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801.355.9541

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© 

2022

 modern8

Approximately based in SLC.

But, virtually, everywhere.

Speak to our manager.

801.355.9541

Follow us on Instagram.