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the modern8ight

< Go to this week’s Modern8ight.



 

Most Recent:

  • How Do You Believe?
  • Find Your Own Way.
  • What Do You Believe?
  • Make Your Story Stick.

 

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February 23, 2022
1

Knowing and using your archetype keeps your brand from acting inauthentic.

2

A brand is seen as inauthentic when the behavior displayed feels like a contrast from how your customers and employees believe the brand should interact.

3

That doesn’t mean you are immovably rigid with all that you do. However, if your brand and message is related to helping people and you neglect to help, you are now seen as inauthentic. People will notice.

4

Avis once said, “We Try Harder.” But what if Avis hadn’t followed through on their statement to actually “try harder”? Well, then their competitor Hertz wouldn’t have faced such stiff competition and been forced to reinvent themselves.

5

Question: What is the primary message and value you want your audience to know about your brand?

6

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

— Warren Buffett

7

View this brand that is sure about what they do and for whom.

8

(A classic brand meme, yet again.)


Thoughts written by Peter Stevenson.
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  • Past Newsletters

    • 2022
      • May
        • How Do You Believe?
        • Find Your Own Way.
        • What Do You Believe?
      • April
        • Make Your Story Stick.
        • Good Stories Stick.
        • Stick To Your Story.
        • Voicing the Brand.
      • March
        • How to be Heard.
        • A Brand to Remember.
        • The Brand is Speaking.
        • Getting your brand noticed.
        • Ship-Shape Personality.
      • February
        • Know Your Archetype
        • What’s your type?
        • Who are you—who is your brand?
        • 2022 And The Status Of Branding
      • January
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2022

 modern8

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© 

2022

 modern8

Approximately based in SLC.

But, virtually, everywhere.

Speak to our manager.

801.355.9541

Follow us on Instagram.