In today’s modern world, brands must be aware.
It’s crucial to know and understand how other brands, including yours, are currently functioning and living within the real world.
With how quickly the climate and trends can shift, you should initiate a competitive review process sooner than later, but where do you begin?
Start simply by examining the visual look and feel of your brand, followed by your key positioning points, mission, values, messaging, and the like.
These initial metrics are a great starting point for examining your brand’s uniqueness (or lack thereof) amongst other brands within your industry, as most of this information is likely readily available and provided by your competitors.
As soon as you begin competitive auditing, it will be evident where your brand is strong/weak, outdated/innovative, distinctive/common, etc.
A competitive audit is usually the push that brings about a rebrand and/or strategic redevelopment that better aligns with where your brand is today rather than where it began. After all, like people, brands do grow.
(Somebody’s always watching. 👀)
Thoughts written by Mesun Choi.
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