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the modern8ight

< Go to this week’s Modern8ight.



 

Most Recent:

  • How Do You Believe?
  • Find Your Own Way.
  • What Do You Believe?
  • Make Your Story Stick.

 

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March 9, 2022
1

When buyers understand your brand personality, you break away from being just another product or service, and you transform into an identifiable brand.

2

That delineation allows brands to access price or volume exponentials beyond what any of the competitors can require.

3

Brand personality allows your buyers to build trust with you outside of your products, and they begin to identify other motives and values beyond what you provide.

4

You gain your audience’s trust in your brand and its personality through a consistently applied tone across both your communications and design collateral.

5

Take Action: Interview two to four of your latest buyers to learn if they know your personality, and discover whether what they say matches what your employees say.

6

 “Also, just dishonest for people with massive social media presence, book deals, etc, to act like they are appalled by the notion of brand.”

— Tweet via Ida Bae Wells (@nhannahjones)

7

Here’s some insight from the m8 archives that’s inspired by our take action exercise.

8

(Surprise!)


Thoughts written by Peter Stevenson.
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Weekly motivation.
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  • Past Newsletters

    • 2022
      • May
        • How Do You Believe?
        • Find Your Own Way.
        • What Do You Believe?
      • April
        • Make Your Story Stick.
        • Good Stories Stick.
        • Stick To Your Story.
        • Voicing the Brand.
      • March
        • How to be Heard.
        • A Brand to Remember.
        • The Brand is Speaking.
        • Getting your brand noticed.
        • Ship-Shape Personality.
      • February
        • Know Your Archetype
        • What’s your type?
        • Who are you—who is your brand?
        • 2022 And The Status Of Branding
      • January
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2022

 modern8

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350 East 400 South, #411

Salt Lake City, UT 84111

 

And virtually, everywhere.

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© 

2022

 modern8

Approximately based in SLC.

But, virtually, everywhere.

Speak to our manager.

801.355.9541

Follow us on Instagram.