So have you ever taken a hard look at your competitors?
And do you know who your real competitors are?
Completing a competitive audit will show you where and how you are positioned amongst your competitors.
An audit will also help you discover where you must pivot your brand in order to have and maintain the competitive edge.
A competitive audit can encapsulate a range of data, from understanding the competitor’s usual quantitative measurements to their more qualitative metrics, like world perception, values, brand aesthetic, and more.
The purpose of a competitive review has a large function for your brand. You and your marketing should look, feel, and sound different (and better) than the competition.
“An audit is an opportunity to build a complete understanding of the business and establish context for the branding solution.”
– David Kendall
(If you’ve got it, flaunt it.)
Thoughts written by Mesun Choi.
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