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the modern8ight

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Most Recent:

  • Keep Your Promise
  • What Do You Promise?
  • Commit to Your Brand’s Why.
  • Why Have a Why.

 

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June 8, 2022
1

Your purpose isn’t worth much if it isn’t lived by your people and shared with your customers, so use it as your compass.

2

Begin first by launching your purpose internally. If authenticity is important to your brand, your people must also live your purpose with intent and passion.

3

Demonstrating empathy is your most effective tool to communicate and drive your purpose. Be involved and participate in discourse that your audience and team is actively participating in—even if it is difficult.

4

A brand or customer story can also inform your purpose. As brand stories develop around your values, they become an accepted part of the brand culture, for both customers and employees.

5

Activity: Write a description of your firm or company in no more than 50 words. When you compare what you’ve written with your website and your mission statement, do both reflect the core values, culture, and heart of your organization?

6

Product comes second to this purpose driven company.

7

“Customers will never love a company until the employees love it first.”
– 
Simon Sinek

8

(What a feeling…)


Thoughts written by Alysha Smith.
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  • Past Newsletters

    • 2022
      • June
        • Keep Your Promise
        • What Do You Promise?
        • Commit to Your Brand’s Why.
        • Why Have a Why.
      • May
        • A Brand of Heart.
        • How Do You Believe?
        • Find Your Own Way.
        • What Do You Believe?
      • April
        • Make Your Story Stick.
        • Good Stories Stick.
        • Stick To Your Story.
        • Voicing the Brand.
      • March
        • How to be Heard.
        • A Brand to Remember.
        • The Brand is Speaking.
        • Getting your brand noticed.
        • Ship-Shape Personality.
      • February
        • Know Your Archetype
        • What’s your type?
        • Who are you—who is your brand?
        • 2022 And The Status Of Branding
      • January
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2022

 modern8

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350 East 400 South, #411

Salt Lake City, UT 84111

 

And virtually, everywhere.

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hello@modern8.com

Speak to our manager.

801.355.9541

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© 

2022

 modern8

Approximately based in SLC.

But, virtually, everywhere.

Speak to our manager.

801.355.9541

Follow us on Instagram.