Your potential customers need to know why they should buy from you and your brand.
You’ve done the research and spoken with your brand’s potential clients, and you’ve also spent time defining and understanding your brand and who you are.
Now the task is to figure out how do you signal your future buyers and bring them into the fold?
You need to speak to your audience using the right platforms (i.e., social media platforms, events, podcasts) where they exist, and utilize the right voice, tone, and correct message.
Formulating the visuals and messaging takes creativity. Getting seen in the right place and gauging if it works is a science.
Assignment: Write about the last 5 headlines/ads that were served to you, and what you remember about where they were and what they said. What worked to capture your attention? Was it the words? the design? the placement?
“Don’t think that those millions will read your ads to find out if your product interests. They will decide at a glance — by your headline or your pictures. Address the people you seek, and them only.” – Claude Hopkins
(Make sure they’re the right buyer…)
Thoughts written by Peter Stevenson.
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