That Design Feeling



How Brand Design Builds Credibility and Emotional Connections with Your Audience


In today’s competitive business, good design and a good brand is just good business. “While design was once largely thought of as a way of making products more attractive, it is now a way of thinking: a creative process driven by the desire to better understand and meet consumer needs,” says McKinsey and Company in a late 2018 study. At the heart of a strong brand lies a carefully crafted look and feel, powered by thoughtful design and aesthetics. Brand design plays a vital role in influencing the credibility and professionalism of a company through the emotional connections it creates with its audience.

A strong brand is more than just a name and a logo. 

A strong brand is an experience. The look and feel of a brand beyond its identity are what make it stand out in the sea of competitors. When your audience can easily find you, remember you, and feel a connection with your brand, they are more likely to become loyal customers. Design is the tool that enables you to create a visual identity that resonates with your target audience, leaving a lasting mark in their minds.


Consumers buy on emotion and justify with logic. 

Human decision-making is driven by emotions, and brand design has a profound impact on how people feel about a brand. When customers feel an emotional connection with your brand, they are more likely to choose your products or services. Emotions are largely controlled by design and aesthetics, making it essential to invest in creating a visual language that speaks to your audience’s feelings and desires.


Brand design conveys professionalism and credibility. 

You only have a few seconds to make an emotional connection and impression, and your marketing content is often the initial point of contact with potential customers. A well-designed brand and marketing materials convey professionalism, competence, and attention to detail. When you invest in design, your audience is more likely to associate el of quality with what you offer, building trust and credibility in your brand.

In the digital age, attention spans are shorter than ever. 

You have only a few seconds to grab your audience’s attention before they move on. Design is often the first thing people see, even if they don’t consciously realize it. It’s the visual hook that pulls them in and compels them to explore further. With well-crafted and intentional design, you will connect and maintain your audience long enough to share your message about why they should choose your product or service and not your competitors.

Effective communication is the foundation of any successful brand. 

Good design can enhance the experience of your audience and make your messages more accessible and engaging. Clear and well-structured design elements help convey complex information more effectively, creating a seamless and enjoyable user experience.


Design as a Visual Language. 

Renowned designer Saul Bass once said, “Design is thinking made visual.”

Visual elements are the entry point to how we respond to the world around us. Whether it’s a logo, a website, or a social media post, design is the language that communicates your brand’s story and values to your audience.


Investing in design is not just about aesthetics; it’s about building credibility, making emotional connections, and leaving a lasting impression on your audience. A well-designed brand and marketing content create a compelling experience that captivates your audience, fosters trust, and sets you apart in a competitive market. Let your design be the visual storyteller that speaks on behalf of your brand and sparks a meaningful relationship with your customers.

Picture of Alysha Smith
Alysha Smith is the chief executive officer and creative director at modern8, a strategy focused design agency in Salt Lake City, Utah.

The execution and world deliverance of your brand that is produced with intention with thriveability for the future of what can be and beyond.