We designed the Tailor Built logo four years ago, when the fledging Utah builder was just beginning. With their homes now popping up all over the Wasatch front, we were engaged to update all of their marketing materials. We took them through our 5d Emotional Branding Process to help us understand how things had changed.
We proposed the simple tagline, “We build. We design.”, which positions the company in a unique space, because most of their competition either builds or designs, but rarely do both. The website design is a progressive, modern solution, keeping their emphasis on modern homes. A hint of tradition is reflected in the slab-serif Clarendon typeface, which is mixed with the more modern Gotham.