This is Chris Redgrave for Zions Bank Speaking on Business.

Online commerce is quickly becoming today’s brick and mortar. That means your website needs to convey your company’s personality and messaging to catch attention, especially with the competition only a mouse click away. This is the focus for Modern 8 in Salt Lake City.

Modern 8 creates targeted brand messages across key touchpoints including websites, printed design materials and logos to help clients develop their online identity. This includes integrated branding solutions, from initial strategy through implementation, starting with what they refer to as their Perception Branding D5 process, where they help clients define, differentiate and position themselves against the competition.

They have a diverse customer base that includes tech companies with another specialty in architecture, construction and engineering firms. Last year they completed a complete website redesign for Jacobsen Construction and an updated site for Bear River Mutual Insurance.

Owner Randall Smith has been in this business for over 30 years and has watched it steadily change. He launched Modern 8 in 2001, and his daughter, Alysha (Alicia) joined him four years ago. She comes from a management and design background and has been working side-by-side with her dad to grow their Salt Lake City branding firm.

They’re in the process of transitioning ownership of Modern 8 from Randall to Alysha, which will be official in January 2017. Find more online at modern8.com.

For Zions Bank, I’m Chris Redgrave, speaking on business.