Relationships with past clients frequently provide new opportunities. In 2008, modern8 was engaged to re-brand InContact, where Frank Maylett was Executive VP of Sales. Seven years later, Frank, now President and CEO at Steton, called on modern8 for another rebrand. The company is a leader in software solutions that safeguard compliance and yet nearly everyone complained about the brand name. Like before, we took the company through our 5d process, proposed company names and designed an identity that resonated with their global client base. The newly adopted RizePoint, was brought to meaning and life in a brand book, which communicated the emotional and tactical aspects of implementing the new brand.