Nush

Brand strategy
Brand IDENTITY
PRODUCT dESIGN
PHOTOGRAPHY
Website Design
SOCIAL MEDIA
The Strategy
Nush creates low-carb snack cakes that’ll help you get off the sugar-carb roller coaster. Our goal was to take these fun fresh flavor combinations and create a colorful, engaging brand, package design, converting website, and social media campaigns for our client.
Social Media
Bright colored backgrounds, lifestyle photos, and paper cutouts are all methods we use to create the “nushy” look beyond the packaging. We helped grow their Instagram followers 1,625% within 2 months while sales increased by 300%.
Next Project
Strategy
Brand Refresh
Package Design
The Strategy
A rebrand and new packaging for Ritual Chocolate, a grassroots company that handcrafts small batch bean-to-bar chocolate using classic European methods with a modern American style. We were approached by Ritual Chocolate to reimagine their brand to resonate with the outdoors in a beautiful way.
Eat your chocolate and admire the box too.
Using the logo we carefully crafted for Ritual as inspiration, we designed a visual system for the classic line of bars that would stand out from the competition. Each bar’s design features geometric details from their location.
Utah Mountain Line
The Utah Mountain Line, inspired by local scenery, contrasts the classic bars using geometric forms that are complemented by gradient tones and textures.
Pantry Items
The Pantry Items pull inspiration from both the classic bars and the Utah Mountain Line, combining intricate geometric details, tonal gradients, and textures. Each box features its own unique landscape, inspired by the product it holds.
Next Project
Brand strategy
Brand refresh
Website Design
The Who
Meet HealthComp, a national health benefits administrator company that has been working with brokers and serving companies, organizations, and employees since 1994. HealthComp is a brand that is focused on providing quality, transformative health benefits packages. Especially in a time when modern solutions are required for modern needs, HealthComp has been utilizing data for a clear picture view of their clients and members needs. Data is used to update their available benefits packages to stay current and aligned with actual members’—think healthcare with the goal of individual design. Because when it comes to healthcare, for HealthComp, the individual’s needs are what matters.
The Brand
The face of healthcare can often feel clinical and bleak. Through our interviews and research with HealthComp, and our own experiences, we navigated towards a brand identity that felt friendly and modern with some traditional establishment. The result was an approachable brand with a wordmark typeface that is a balance of a clean serif type and a legible, sturdy sans serif callback. The logomark became geometrically friendly, encasing the minimalist shape of a person and guiding star—characteristics of the HealthComp brand. The shapes of the logo are also reinforced through the icon sets that have been developed for the brand, which expands HealthComp’s abilities to provide members’ with easily digestible visual cues for education and information, among other things. This is a brand that communicates quicker and is organized to communicate with members to brokers.
Brand Icon Set
The Idea
The focus of the brand was on the people that HealthComp serves—us. Everyday people serve as the faces of the brand and are the inspiration for the logo, icon sets, and more.
Next Project
strategy
NAMING
BRANDING
PACKAGING
PHOTOGRAPHY
WEB DESIGN
The Strategy
Rescu is a hangover recovery drink, made to help beat hangover woes and boost your night out. We created a brand with friendly design elements that go against the grain, inspiring users to get wasted—responsibly 😉
The Website
We brought the logo, graphic elements, and photography together to create a website that is both playful and user-friendly. The expressive line takes you down the homepage, taking you through the twists and turns of a night out.
Next Project
Brand strategy
Brand refresh
Packaging design
The Who
Not just a swaddle company—Little Unicorn is a brand that is known and beloved by parents for their quality products and one-of-a kind prints that are all designed in-house. With a brand refresh and a whole lot of brand strategy, Little Unicorn can continue their focus on providing beautiful and personality filled products for all the wonderful yet messy parenting moments.
The Packaging
The packaging concept was inspired by the idea of a story unfolding. Additionally, the packaging was created to feel immediately special and beautiful enough that it could be ready to gift at any moment.
The Packaging
The packaging concept was inspired by the idea of a story unfolding. Additionally, the packaging was created to feel immediately special and beautiful enough that it could be ready to gift at any moment.
Next Project
Brand Strategy
Brand Naming
Brand Design
The Who
RizePoint is a quality management software app and platform. They are also a company focused on finding solutions for clients that pushes them to be proactive rather than reactive. In doing so, RizePoint helps their clients keep their own promises to their customers and clients.
The Website
Icons Set
Next Project
Brand strategy
Brand Refresh
PACKAGING
WEB DESIGN
The Who
Pink Elephant Coffee Roasters, located in the mountains of Park City, Utah, produces small batch coffee that has been responsibly grown with a focus on fair trade and organic farming. We helped refresh their brand with a refined brand identity, logomark, and packaging design that better represents Pink Elephant’s striking and delicious coffee.
The Packaging
Pink Elephant is passionate about Utah’s public land, which is why a portion of every sale goes to local nonprofit organizations that will ensure our public lands will be protected and encourages others to adventure responsibly. Our concept for the coffee packaging features foiled mountain ranges and earthy colors to highlight the appreciative nature of the Pink Elephant brand.
The Website
Next Project
Strategy
Branding
The Who
TransWest Credit Union is a member made, member owned financial institution. Originally a credit union that began for Union Pacific Railroad workers, TransWest has grown to include more than railway workers and their families—they serve the goals and needs of all.
With humble origins and a desire to create security and prosperity for generations to come, TransWest is a credit union emphasizing neighbor-ness. It’s a credit union that is built by everyday people who serve the everyday people.
Next Project
modern8
© 2023
modern8
350 East 400 South, #411
Salt Lake City, UT 84111
801.355.9541
© 2023
GET IN TOUCH
MARKETING
Visit our sister company
A8ency
NEWSLETTER
NEWSLETTER
GET IN TOUCH
350 East 400 South, #411
Salt Lake City, UT 84111
801.355.9541
MARKETING
Visit our sister company
A8ency
© 2023 modern8
The execution and world deliverance of your brand that is produced with intention with thriveability for the future of what can be and beyond.