Ritual Chocolate

ritual chocolate

Strategy

Brand Refresh

Package Design

The Strategy

A rebrand and new packaging for Ritual Chocolate, a grassroots company that handcrafts small batch bean-to-bar chocolate using classic European methods with a modern American style. We were approached by Ritual Chocolate to reimagine their brand to resonate with the outdoors in a beautiful way.


Eat your chocolate and admire the box too.

Classic Line

Using the logo we carefully crafted for Ritual as inspiration, we designed a visual system for the classic line of bars that would stand out from the competition. Each bar’s design features geometric details from their location.

Utah Mountain Line

The Utah Mountain Line, inspired by local scenery, contrasts the classic bars using geometric forms that are complemented by gradient tones and textures.

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HealthComp

healthcomp healthcomp

Brand strategy

Brand refresh

Website Design

The Who

Meet HealthComp, a national health benefits administrator company that has been working with brokers and serving companies, organizations, and employees since 1994. HealthComp is a brand that is focused on providing quality, transformative health benefits packages. Especially in a time when modern solutions are required for modern needs, HealthComp has been utilizing data for a clear picture view of their clients and members needs. Data is used to update their available benefits packages to stay current and aligned with actual members’—think healthcare with the goal of individual design. Because when it comes to healthcare, for HealthComp, the individual’s needs are what matters.

Despite the internal positivity felt by clients and members with the HealthComp brand, the challenge was the world view of healthcare itself. The American experience is familiar with cold and generic brands that monopolize the industry, however, HealthComp wanted to change that all too familiar perspective. Much like the people of HealthComp, the brand needed to correctly reflect the openness and kindness that is already embedded within the company. Therefore, the primary goal began with generating approachability and credibility through the identity, messaging, and primary interfacing, informational platforms, such as the website. Additionally, the branding needed to be able to expand as HealthComp grew, so a flexible yet cohesive brand architecture was strategized throughout the entire rebranding process.

The culmination of the rebrand is a welcoming and accessible brand that could effortlessly expand and evolve as the brand grew. The logomark’s geometry provides endless inspiration for pictograms and infographics. Additionally, the brand could incorporate sub-branding and sub-logomarks with ease, and the brand system emphasized the use of complementary, warm tones, whether through photography, infographics, or secondary color palettes. Accessibility was also pushed through larger headlines, contrast, and cleaner typefaces that complemented the brands personality and primary audience.

The HealthComp Ethos

The Promise

FOR BROKERS | We promise that you will have a higher retention rate working with HealthComp because of our relentless focus on your clients, increase in data transparency, innovation around cost savings and health outcomes, with dedication to Delivering a compassionate experience.

FOR COMPANIES | We promise to elevate your benefit offerings and employee happiness through transparent simple to use, affordable, personalized health plans, with dedication to delivering a compassionate experience.

The Purpose

To be exceptional advocates for HealthComp members and clients while relentlessly focusing on healthcare affordability and outcomes through our responsive benefit plans and service.

The Brand

The face of healthcare can often feel clinical and bleak. Through our interviews and research with HealthComp, and our own experiences, we navigated towards a brand identity that felt friendly and modern with some traditional establishment. The result was an approachable brand with a wordmark typeface that is a balance of a clean serif type and a legible, sturdy sans serif callback. The logomark became geometrically friendly, encasing the minimalist shape of a person and guiding star—characteristics of the HealthComp brand. The shapes of the logo are also reinforced through the icon sets that have been developed for the brand, which expands HealthComp’s abilities to provide members’ with easily digestible visual cues for education and information, among other things. This is a brand that communicates quicker and is organized to communicate with members to brokers.

Brand Icon Set

The Idea

The focus of the brand was on the people that HealthComp serves—us. Everyday people serve as the faces of the brand and are the inspiration for the logo, icon sets, and more.

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Rescu

rescu rescu

strategy

NAMING

BRANDING

PACKAGING

PHOTOGRAPHY

WEB DESIGN

The Strategy

Rescu is a hangover recovery drink, made to help beat hangover woes and boost your night out. We created a brand with friendly design elements that go against the grain, inspiring users to get wasted—responsibly 😉

The Website

We brought the logo, graphic elements, and photography together create a website that is both playful and user-friendly. The expressive line takes you down the homepage, taking you through the twists and turns of a night out.

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Little Unicorn

little unicorn little unicorn

Brand strategy

Brand refresh

Packaging design

The Who

Not just a swaddle company—Little Unicorn is a brand that is known and beloved by parents for their quality products and one-of-a kind prints that are all designed in-house. With a brand refresh and a whole lot of brand strategy, Little Unicorn can continue their focus on providing beautiful and personality filled products for all the wonderful yet messy parenting moments.

The Little Unicorn Ethos

The Promise

We promise to enhance the beauty of REAL parenting.

MESSY PARENTING.
MIDDLE-OF-THE-NIGHT PARENTING.
NO-CLUE-WHAT-YOU’RE-DOING PARENTING.
EATING-SAND PARENTING.
SPITTING-UP-ON-YOUR-SUNDAY-BEST PARENTING.
MORNING-CUDDLES PARENTING.
DRAGGING-LITTLE-SISTER-AROUND PARENTING.

The P.O.V.

Every day is a story — a story told, a story created, or a story waiting to be made.

The CHC Purpose

Because childhood is fleeting, having something beautiful to hold on to enhances that memory — the story of my child.

The Packaging

The packaging concept was inspired by the idea of a story unfolding. Additionally, the packaging was created to feel immediately special and beautiful enough that it could be ready to gift at any moment.

The Packaging

The packaging concept was inspired by the idea of a story unfolding. Additionally, the packaging was created to feel immediately special and beautiful enough that it could be ready to gift at any moment.

The Brand Story & Brand Book

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RizePoint

rizepoint rizepoint rizepoint

Brand Strategy

Brand Naming

Brand Design

The Who

RizePoint is a quality management software app and platform. They are also a company focused on finding solutions for clients that pushes them to be proactive rather than reactive. In doing so, RizePoint helps their clients keep their own promises to their customers and clients.

The RizePoint Brand Ethos

The Brand Identity

The Website

Icons Set

Pink Elephant Coffee Roasters

pink elephant pink elephant

Brand strategy

Brand Refresh

PACKAGING

WEB DESIGN

The Who

Pink Elephant Coffee Roasters, located in the mountains of Park City, Utah, produces small batch coffee that has been responsibly grown with a focus on fair trade and organic farming. We helped refresh their brand with a refined brand identity, logomark, and packaging design that better represents Pink Elephant’s striking and delicious coffee.

The Packaging

Pink Elephant is passionate about Utah’s public land, which is why a portion of every sale goes to local nonprofit organizations that will ensure our public lands will be protected and encourages others to adventure responsibly. Our concept for the coffee packaging features foiled mountain ranges and earthy colors to highlight the appreciative nature of the Pink Elephant brand.

The Website

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TransWest

transwest credit union transwest credit union

Strategy

Branding

The Who

TransWest Credit Union is a member made, member owned financial institution. Originally a credit union that began for Union Pacific Railroad workers, TransWest has grown to include more than railway workers and their families—they serve the goals and needs of all. 

 

With humble origins and a desire to create security and prosperity for generations to come, TransWest is a credit union emphasizing neighbor-ness. It’s a credit union that is built by everyday people who serve the everyday people.

The TransWest Identity

The TransWest Brand Ethos

The Promise

EMPLOYEES | We promise more than a job. We promise time well spent with friends and the perk of being paid.

MEMBERS | We promise more than a membership. We promise to be the stewards of your hopes, goals, and dreams, which may sometimes come with a “not yet.”

The P.O.V.

We believe TransWest is like a neighborhood—you instantly belong and we can talk about the things that matter most to you.

We’re your home away from home.

The Purpose

To provide a secure and personal place to connect over where you want to be and dare to dream.

The Brand Book

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