Ritual Chocolate

ritual chocolate


Brand Refresh

Package Design

The Strategy

A rebrand and new packaging for Ritual Chocolate, a grassroots company that handcrafts small batch bean-to-bar chocolate using classic European methods with a modern American style. We were approached by Ritual Chocolate to reimagine their brand to resonate with the outdoors in a beautiful way.

Eat your chocolate and admire the box too.

Classic Line

Using the logo we carefully crafted for Ritual as inspiration, we designed a visual system for the classic line of bars that would stand out from the competition. Each bar’s design features geometric details from their location.

Utah Mountain Line

The Utah Mountain Line, inspired by local scenery, contrasts the classic bars using geometric forms that are complemented by gradient tones and textures.

Pantry Items

The Pantry Items pull inspiration from both the classic bars and the Utah Mountain Line, combining intricate geometric details, tonal gradients, and textures. Each box features its own unique landscape, inspired by the product it holds.

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Pretty Bird






Web Design

The Strategy

We went out on a wing to expand and develop the Pretty Bird brand further, from their website to the interior of their new restaurant.

Pretty Bird is the restaurant passion project of celebrity Chef Viet Pham. Known for precision and superb flavor, Pretty Bird is the definition of clucking good food. However, in order to meet their business objectives and support their desire for expansion, Pretty Bird needed to find the depth in their brand, learn to express their meaning, and update their public presence, from their website to social media. In the end, we developed a brand that felt fun, dynamic, and, most assuredly, different from the rest of the coop.

Not Chicken Scratch

Infusing and honing the voice of the brand so that it’d belong with its personality is no small challenge. For Pretty Bird, it felt right to develop the brand to include the right levels of cluck in cheek snark. They are charisma in a brand and their delicious food will only make you like them more.

(Chicken) Suit Up

Distinguishable employee “chicken suits” as well as fun, personality-filled merch for the masses.

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Pink Elephant Coffee Roasters

pink elephant pink elephant

Brand strategy

Brand Refresh



The Who

Pink Elephant Coffee Roasters, located in the mountains of Park City, Utah, produces small batch coffee that has been responsibly grown with a focus on fair trade and organic farming. We helped refresh their brand with a refined brand identity, logomark, and packaging design that better represents Pink Elephant’s striking and delicious coffee.

The Packaging

Pink Elephant is passionate about Utah’s public land, which is why a portion of every sale goes to local nonprofit organizations that will ensure our public lands will be protected and encourages others to adventure responsibly. Our concept for the coffee packaging features foiled mountain ranges and earthy colors to highlight the appreciative nature of the Pink Elephant brand.

The Website

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