Pioneer Theatre Company

PIONEER THEATRE COMPANY

Brand Strategy

Brand Refresh
MARKETING

The Strategy

Pioneer Theatre Company, Salt Lake’s exclusive regional theatre, has earned acclaim for its Broadway-quality productions and numerous Utah and regional premieres.

 

We’ve created a dynamic brand identity, captivating season artwork, and expansive assets that highlight and play off of the enriching experiences PTC has to offer. Through our collaborative efforts, we’ve helped PTC solidify its position as a cultural cornerstone in Salt Lake City and beyond, drawing audiences from far and wide to experience the magic of live theater.

The Logo System

Understanding the need for a simple, versatile, and impactful logo system, we worked to conceptualize a series of adaptable logos that can be implemented across several unique applications. The result is a brand that reflects PTC’s spirit of innovation, curiosity, sophistication, and excellence.

23-24 Season

Annually, we collaborate with PTC to craft their season artwork and corresponding materials, from eye-catching banners and ads to engaging digital assets. Along with the dynamic brand and compelling production artwork is PTC’s dedication to providing top-notch entertainment while fostering a deep appreciation for the arts in the community.

 

Playbill Covers

Banners

Brochure

Trax

Client Testimonial

“Being new to my role at Pioneer Theatre Company, I wasn’t quite sure if a design studio with an existing relationship with the company would be able to approach our new season branding in a new way. I was SO MISTAKEN. The modern8 team took the directive to create good design (vs. good theatre art) and ran with it. What resulted was a breath of fresh air for a 60-year-old theatre company. The branding work fulfilled a nearly-impossible brief of making seven distinct designs—each corresponding to a separate production—cohesive. Not only that, the new designs have allowed us to adapt for a contemporary digital landscape and for OOH mass transit all the while maintaining the integrity of each production and the season’s overall artistic direction.”

 

Joshua Black, Director of Marketing & Communication, PTC

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PTC Website

WEBSITE

WEBSITE DESIGN
DEVELOPMENT

PTC Website

We redesigned and developed the website for a client we’ve worked closely with over the years—Pioneer Theatre Company. Clean layouts and a vibrant color palette come together in simple, impactful layouts, infusing the liveliness and sophistication of the brand while complementing the captivating production artwork and imagery featured throughout the site.

The Website

The website acts as a virtual stage, showcasing upcoming productions, powerful photography, press releases, and a wealth of additional content. Navigating through the site is an immersive experience, offering a user-friendly interface that effortlessly captures the world of PTC, ensuring that visitors can explore the full site with ease and enthusiasm. The intuitive, eye-catching design and rich multimedia integration enhance the overall presence of PTC, making the site an inviting destination for both seasoned patrons and newcomers alike.

Client Testimonial

“When it came to selecting modern8 for Pioneer Theatre Company’s website overhaul, I didn’t have to delve too far into the studio’s portfolio of client work to know that it would be a good fit for the vision I had. In fact, I didn’t have to look much further than modern8’s own website! There is a clear commitment to elegant, thoughtful design—and that was vital in distilling PTC’s website journey into an easily navigable one. I believe the initial ask of them was to create a site that was ‘easy to read, easy to navigate, was accessible, and had purposeful pops of color throughout.’ What resulted was a modern website that isn’t typical of most theatre companies. What’s more, the modern8 team was incredibly helpful in migrating an intense content backlog as well as giving my internal team the tools to maintain a fabulous new website of which we are very proud.”

Joshua Black, Director of Marketing & Communication, PTC

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Onstage Ogden

onstage ogden

Strategy

Branding

Web Design

The Strategy

Formerly the Ogden Symphony and Ballet Association—we helped to created a new name, identity, and brand that is to the point for performing arts presenter and nonprofit organization, Onstage Ogden.

onstageogden_poster 1

The Website

We implemented the new logo and accompanying visual system into a user-friendly website. Utilizing clean, simple layouts, and energetic photos, we wanted to help showcase the majesty of the performances and artists.  

The Website

We implemented the new logo and accompanying visual system into a user-friendly website. Utilizing clean, simple layouts, and energetic photos, we wanted to help showcase the majesty of the performances and artists.  

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