Nightingale

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Nightingale College
College of Nursing

compassion
& college.

Nightingale is a nursing college with a passion for eliminating the suffering and sickness throughout the world, especially in diverse and underserved communities. As a credible and influential leader in the nursing education space, they seek to find dynamic, ethical, and dependable solutions to eliminate the nursing shortage while training the nursing workforce of tomorrow.

 

We refreshed Nightingale’s identity with a refined, contemporary logo and design system that reflect the brand’s honesty, compassion, and humanistic nature.

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Tuo

Tuo
Credit Builder

the tesla
of financial services.

Tuo is redefining access to financial services with the Tuo Credit Builder, which allows users to build a strong credit profile on auto-pilot. We helped redefine their brand with a new visual identity including a modern and sophisticated typographic logo and a lively, energetic color scheme.

Innovative. Affordable. Empathetic.

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Little Unicorn

Little Unicorn.
Baby & Children's products

how great
stories begin.

Not just a swaddle company—Little Unicorn is a brand that is known and beloved by parents for their quality products and one-of-a kind prints that are all designed in-house. With a brand refresh to their logo and a whole lot of brand strategy, Little Unicorn can continue their focus on providing beautiful and personality filled products for all the wonderful yet messy parenting moments.

Packaging designed with a story in mind.

little unicorn brand book.

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Surehand

Surehand.
Hiring tool

surehand.

Say hello to Surehand.

 

They’re the hiring tool geared towards bringing employers and job seekers together, in a fair, quick, secure, and efficient way.

brand strategy.

As a part of out d5 Branding Process, we work with clients to discover what they can own within their industry. We call this singularity the "only one." We discovered that Surehand is the only hiring tool that provides a way for employers to search a database of experienced workers for the exact set of skills they need in order to find a perfect candidate in seconds. Surehand is the solution for even job seekers to match their experience with prospective employers without having to lift a finger, and allows them to finally quit resumes.

who are they?

Surehand is an intelligent company built on innovative ideas and inspired by the need to provide compassionate and intuitive solutions that transform the digital job seeking landscape. Although they’re the workforce facilitator that is built for your industry standards, they’re also a “boots to the ground,” guiding force that wants to provide answers to questions through hard work and innovation. Surehand is the simple solution to the complex issue of job seekers struggling to find the right job.

messaging.

Surehand has an emotional and practical breath to their messaging. They resonate with the employer and the job seeker. They believe the possibilities should be endless. Where others lack hope, they see promise. The workforce is on the precipice of change, demanding a disruptive form of innovation. Surehand is leveraging technology to improve job satisfaction through transparent information to design a future where they transform the landscape and quit resumes. They want you to expand you reach and relax as your next job will find you.

brand
book.

One of the most exciting results is the brand book. In the brand book, we combine the strategy, emotional backstory, design, and more for the client to have and to hold in their hands. It’s a result of the collaboration and months of strategic work and design that we’ve implemented and instilled for the brand. For Surehand, we developed everything from their emotional story to custom design elements that will make their brand unique and different from the current job providing/seeking industry.

elevated brand elements.

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Ethos

Ethos
Eco-friendly supplements

ethos.

Ethos creates clean, eco-friendly supplements to help individuals lead their best lives. Our goal was to craft an empowering, approachable brand to match.

A visionary and unwavering brand, bringing new products to the market to improve your quality of life.

the old.

Ethos approached us to help revamp their packaging and match it to their brand strategy. While the packaging itself had good bones, we knew that we could take it a step further. Borrowing the eco-friendly containers, minimalist approach, and type-based layout from the original packaging, we were able to use the old pieces to reconstitute a new design.

the new.

Using color, type, and geometric forms as the foundation of the Ethos packaging, we designed a new system that reNects the clean and empowering nature of Ethos’ brand. Each product category is given its own color and a product speciPc tagline that is uniquely treated to create a distinctive look. Additionally, the type treatment of this product speciPc slogan serves to inform the user of the contents’ purpose.

the brand guide

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MountainWest Capital Network

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MountainWest Capital Network
Business Networking

a voice for Utah.

MountainWest Capital Network is an established and trusted networking organization within the state of Utah that provides business intelligence and connections to those seeking to grow their businesses. MWCN functions as a major connecter through creating and hosting a breadth of events to serve as the spark between industries, service providers, and financial supporters in Utah. 

 

We refreshed MWCN’s identity with a modern, clean-cut logo and design system to help reflect their expertise and wealth of knowledge.

event branding.

Utah has continued to stay on Forbes “Best States for Business” list for a reason. MountainWest Capital Network hosts multiple annual events to acknowledge the significant business transactions and capital raising efforts occurring statewide. We’ve worked with MWCN to design unique branding for each event, including marketing assets, printed books, and signage.

event branding.

Utah has continued to stay on Forbes “Best States for Business” list for a reason. MountainWest Capital Network hosts multiple annual events to acknowledge the significant business transactions and capital raising efforts occurring statewide. We’ve worked with MWCN to design unique branding for each event, including marketing assets, printed books, and signage.

Event Branding.
Entrepreneur of the Year
Event Branding.
Deal Flow
Event Branding.
Utah 100
WebBG@2x

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Jeri

Jeri
Senior Care Platform

skilled care. with extra care.

Jeri, winner of the OneUtah quarantine pitch competition, is a startup with a new take on the future of senior care. They are an online resource that bridges the gap between healthcare and elderly patients. We helped create a brand identity that is whimsical, friendly, and will stand out among their competitors.

Jeri is your grandparent’s tech company. The joyful, bright colors and playful brand identity create an endearing atmosphere within the healthcare provider industry.

Jeri is your grandparent’s tech company. The joyful, bright colors and playful brand identity create an endearing atmosphere within the healthcare provider industry.

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Audrey & Bear

Audrey & Bear
Swaddle Company

celebrating children everywhere.

Audrey & Bear (formerly Audrey’s Bear) is a company with a cause—to donate a swaddle, through their Swaddle 4 Swaddle program, to a NICU for each swaddle purchased and to have sweetly customized swaddles and blankets everywhere! With a charming rebrand for both Audrey & Bear and Swaddle 4 Swaddle, A&B is there to celebrate and express your child from the start.

The whimsical, yet geometric illustrations set Audrey & Bear far above the competition and are a great way to help tell the brand story.
The whimsical, yet geometric illustrations set Audrey & Bear far above the competition and are a great way to help tell the brand story.
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Nush

Nush Foods
Keto Snacks

say nush to sugar.

Nush creates low-carb snack cakes that’ll help you get off the sugar-carb roller coaster. Our goal was to take these fun fresh flavor combinations and create a colorful, engaging brand, package design, converting website, and social media campaign for our client.

Bright colored backgrounds, lifestyle photos, and paper cutouts are all methods we use to create the “nushy” look beyond the packaging. We helped grow their Instagram followers 1,625% within 2 months while sales increased by 300%.
Bright colored backgrounds, lifestyle photos, and paper cutouts are all methods we use to create the “nushy” look beyond the packaging. We helped grow their Instagram followers 1,625% within 2 months while sales increased by 300%.

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Opulent

Opulent.
Skincare & Beauty

simply
opulent.

Opulent is beauty skincare done clean and done right. Jam-packed with the ingredients that matter and work. Let your opulence shine with products that lose the ‘ick.’

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