Architecture Archives

University of Utah Architecture & Planning

COLLEGE OF ARCHITECTURE

Strategy

Branding

Marketing

The Strategy

As a professional college, the College of Architecture and Planning is an impactful, diverse, and visionary branch of thought and learning.

Their purpose is to influence and prepare students so they can learn to utilize design methods, thinking, and collaboration in order to be empathetic and intuitive solution-seekers and appliers who are passionate in creating sustainable, responsive, and beautiful design solutions for the benefit and future of the world.

Brand Guide

The brand guide brings it all together for the College of Architecture and Planning—capturing the spirit of the brand, establishing a consistent visual identity, and ensuring that all creative materials will have a consistent look and feel.

Brand Guide

Next Project

Pretty Bird

MHTN

MHTN MHTN MHTN MHTN

Strategy

Branding

The Strategy

MHTN is an award-winning and nearly century old architecture firm. Their contributions to the architectural landscape, regionally and otherwise, is an impactful one.

A Brand of Symbols

Brand Guide

A brand guide with structure for a brand that designs structures. The MHTN brand guide is a resource and foundation for MHTN to evolve and grow.

Next Project

MLD

MLD MLD MLD MLD

Strategy

Branding

The Brand

Formerly known as Mountain Land Design, MLD is a modern purveyor of hardware and appliances. Their desire is to push beyond the ordinary furnishings that are all too easily available—rather, choose character, choose taste, choose extraordinary.

Our goal was to provide the brand with the elegance and modernity of the products and high-end showrooms. The experience felt through MLD is also one-of-a-kind and special, so a brand with a system of elegant usage was necessary.

The Brand Identity