MGB+A STUDIO

MGB+A STUDIO

Brand Strategy

Identity Refresh

MGB+A Studio is a collective of landscape architects, urban planners, and designers who have, for decades, collaborated to deliver landscape architecture, streetscape, urban design, and planning services in the Intermountain West and internationally.


We helped refresh their brand, ushering MGB+A into the modern age while upholding their deep-rooted heritage and commitment to creating outdoor spaces that inspire, engage, and unite communities.

Brand Strategy

Personality

For MGB+A Studio, being a service company means embodying the role of a trusted advisor and partner in their clients’ projects. Thus, we determined that they best fit the “The Collborative Steward” archetype. A creative and optimistic innovator, the Collaborative Steward is an archetype of thrivability, supported by their ability to be long-term thinkers that can see the potential within all. 

This archetype signifies a commitment to not only delivering creative solutions but also guiding clients towards sustainable and impactful outcomes. In a service context, this archetype highlights the importance of expertise and providing valuable insights. MGB+A Studio would position themselves as experts in their field, offering not just services but also strategic advice and support to help clients achieve their goals.

Promise

We promise, as your partner, to actualize your project with a thorough understanding and perception of your vision by being collaborative, creative, and utterly responsive to your needs, the needs of the project, and the needs of the environment.

P.O.V.

We view each project as an opportunity to create and foster sustainability, inclusivity, and accessibility, by designing spaces that are inviting, function, and conductive to human connection.

We seek to connect and innovate with our collaborators on a vision for a long-term solution that benefits all.

Purpose

To be stewards of the land, utilizing landscape architecture to create outdoor spaces that enhance and benefit the community.

Brand Voice

We crafted a brand voice that echoes MGB+A’s  commitment to stewardship, collaboration, creativity, and an unceasing pursuit of learning. It’s a voice that speaks to their multi-generational expertise and commitment to ensuring that their clients’ and communities’ voices are heard.

Dynamic Logo System

Website

MGBA_casestudy_website

Brand Manual

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University of Utah Architecture & Planning

COLLEGE OF ARCHITECTURE

Strategy

Branding

Marketing

The Strategy

As a professional college, the College of Architecture and Planning is an impactful, diverse, and visionary branch of thought and learning.

Their purpose is to influence and prepare students so they can learn to utilize design methods, thinking, and collaboration in order to be empathetic and intuitive solution-seekers and appliers who are passionate in creating sustainable, responsive, and beautiful design solutions for the benefit and future of the world.

Brand Guide

The brand guide brings it all together for the College of Architecture and Planning—capturing the spirit of the brand, establishing a consistent visual identity, and ensuring that all creative materials will have a consistent look and feel.

Brand Guide

The brand guide brings it all together for the College of Architecture and Planning—capturing the spirit of the brand, establishing a consistent visual identity, and ensuring that all creative materials will have a consistent look and feel.

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MHTN

MHTN MHTN MHTN MHTN

Strategy

Branding

The Strategy

MHTN is an award-winning and nearly century old architecture firm. Their contributions to the architectural landscape, regionally and otherwise, is an impactful one.

A Brand of Symbols

Brand Guide

A brand guide with structure for a brand that designs structures. The MHTN brand guide is a resource and foundation for MHTN to evolve and grow.

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MLD

MLD MLD MLD MLD

Strategy

Branding

The Brand

Formerly known as Mountain Land Design, MLD is a modern purveyor of hardware and appliances. Their desire is to push beyond the ordinary furnishings that are all too easily available—rather, choose character, choose taste, choose extraordinary.

Our goal was to provide the brand with the elegance and modernity of the products and high-end showrooms. The experience felt through MLD is also one-of-a-kind and special, so a brand with a system of elegant usage was necessary.

The Brand Identity

Brand Guide

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