We went out on a wing to expand and develop the Pretty Bird brand further, from their website to the interior of their new restaurant.
Pretty Bird is the restaurant passion project of celebrity Chef Viet Pham. Known for precision and superb flavor, Pretty Bird is the definition of clucking good food. However, in order to meet their business objectives and support their desire for expansion, Pretty Bird needed to find the depth in their brand, learn to express their meaning, and update their public presence, from their website to social media. In the end, we developed a brand that felt fun, dynamic, and, most assuredly, different from the rest of the coop.
Not Chicken Scratch
Infusing and honing the voice of the brand so that it’d belong with its personality is no small challenge. For Pretty Bird, it felt right to develop the brand to include the right levels of cluck in cheek snark. They are charisma in a brand and their delicious food will only make you like them more.
(Chicken) Suit Up
Distinguishable employee “chicken suits” as well as fun, personality-filled merch for the masses.
The execution and world deliverance of your brand that is produced with intention with thriveability for the future of what can be and beyond.