We went out on a wing to expand and develop the Pretty Bird brand further, from their website to the interior of their new restaurant.
Not chicken scratch.
Infusing and honing the voice of the brand so that it’d belong with its personality is no small challenge. For Pretty Bird, it felt right to develop the brand to include the right levels of cluck in cheek snark. They’re charisma in a brand and their delicious food will only make you like them more.
(Chicken) suit up.
Distinguishable employee “chicken suits” as well as fun, personality-filled merch for the masses.