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Brand strategy

Brand Refresh

PACKAGING

WEB DESIGN

The Who

Pink Elephant Coffee Roasters, located in the mountains of Park City, Utah, produces small batch coffee that has been responsibly grown with a focus on fair trade and organic farming. We helped refresh their brand with a refined brand identity, logomark, and packaging design that better represents Pink Elephant’s striking and delicious coffee.

The Packaging

Pink Elephant is passionate about Utah’s public land, which is why a portion of every sale goes to local nonprofit organizations that will ensure our public lands will be protected and encourages others to adventure responsibly. Our concept for the coffee packaging features foiled mountain ranges and earthy colors to highlight the appreciative nature of the Pink Elephant brand.