Brand Strategy

Brand Refresh

The Strategy

MGB+A Studio is a collective of landscape architects, urban planners, and designers who have, for decades, collaborated to deliver landscape architecture, streetscape, urban design, and planning services in the Intermountain West and internationally.

We helped refresh their brand, ushering MGB+A into the modern age while upholding their deep-rooted heritage and commitment to creating outdoor spaces that inspire, engage, and unite communities.

The Dynamic Logo System

The MGB+A Brand Ethos

The Promise

We promise, as your partner, to actualize your project with a thorough understanding and perception of your vision by being collaborative, creative, and utterly responsive to your needs, the needs of the project, and the needs of the environment.

The P.O.V.

We view each project as an opportunity to create and foster sustainability, inclusivity, and accessibility, by designing spaces that are inviting, function, and conductive to human connection.

We seek to connect and innovate with our collaborators on a vision for a long-term solution that benefits all.

The Purpose

To be stewards of the land, utilizing landscape architecture to create outdoor spaces that enhance and benefit the community.

The Website


The Brand Voice

We crafted a brand voice that echoes MGB+A’s  commitment to stewardship, collaboration, creativity, and an unceasing pursuit of learning. It’s a voice that speaks to their multi-generational expertise and commitment to ensuring that their clients’ and communities’ voices are heard.

Brand Manual

Next Project

The execution and world deliverance of your brand that is produced with intention with thriveability for the future of what can be and beyond.