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Brand positioning
Brand strategy

Brand refresh

The Strategy

Hivot is a construction tech platform for streamlining project communication. Hivot’s purpose is to give clarity for structuring the chaos around skilled work and resources, allowing everyone to regain control of time on and off the job site.

Our job was to build a straightforward and visually compelling brand to function in the technology sector. We ensure to think holistically of how the digital presence will evolve and look, as that is significant to the brand’s future.

Brand Identity

We created a bold brand that is easy to understand, using symbols familiar to the construction industry. We achieved this by combining a strong geometric logo, modern type system, and a color scheme inspired by the industrial sector. This resulted in a cohesive and recognizable brand within the construction industry.