HealthComp - modern8

healthcomp healthcomp

Brand strategy

Brand refresh

Website Design

The Who

Meet HealthComp, a national health benefits administrator company that has been working with brokers and serving companies, organizations, and employees since 1994. HealthComp is a brand that is focused on providing quality, transformative health benefits packages. Especially in a time when modern solutions are required for modern needs, HealthComp has been utilizing data for a clear picture view of their clients and members needs. Data is used to update their available benefits packages to stay current and aligned with actual members’—think healthcare with the goal of individual design. Because when it comes to healthcare, for HealthComp, the individual’s needs are what matters.

Despite the internal positivity felt by clients and members with the HealthComp brand, the challenge was the world view of healthcare itself. The American experience is familiar with cold and generic brands that monopolize the industry, however, HealthComp wanted to change that all too familiar perspective. Much like the people of HealthComp, the brand needed to correctly reflect the openness and kindness that is already embedded within the company. Therefore, the primary goal began with generating approachability and credibility through the identity, messaging, and primary interfacing, informational platforms, such as the website. Additionally, the branding needed to be able to expand as HealthComp grew, so a flexible yet cohesive brand architecture was strategized throughout the entire rebranding process.

The culmination of the rebrand is a welcoming and accessible brand that could effortlessly expand and evolve as the brand grew. The logomark’s geometry provides endless inspiration for pictograms and infographics. Additionally, the brand could incorporate sub-branding and sub-logomarks with ease, and the brand system emphasized the use of complementary, warm tones, whether through photography, infographics, or secondary color palettes. Accessibility was also pushed through larger headlines, contrast, and cleaner typefaces that complemented the brands personality and primary audience.

The HealthComp Ethos

The Promise

FOR BROKERS | We promise that you will have a higher retention rate working with HealthComp because of our relentless focus on your clients, increase in data transparency, innovation around cost savings and health outcomes, with dedication to Delivering a compassionate experience.

FOR COMPANIES | We promise to elevate your benefit offerings and employee happiness through transparent simple to use, affordable, personalized health plans, with dedication to delivering a compassionate experience.

The Purpose

To be exceptional advocates for HealthComp members and clients while relentlessly focusing on healthcare affordability and outcomes through our responsive benefit plans and service.

The Brand

The face of healthcare can often feel clinical and bleak. Through our interviews and research with HealthComp, and our own experiences, we navigated towards a brand identity that felt friendly and modern with some traditional establishment. The result was an approachable brand with a wordmark typeface that is a balance of a clean serif type and a legible, sturdy sans serif callback. The logomark became geometrically friendly, encasing the minimalist shape of a person and guiding star—characteristics of the HealthComp brand. The shapes of the logo are also reinforced through the icon sets that have been developed for the brand, which expands HealthComp’s abilities to provide members’ with easily digestible visual cues for education and information, among other things. This is a brand that communicates quicker and is organized to communicate with members to brokers.

Brand Icon Set

The Idea

The focus of the brand was on the people that HealthComp serves—us. Everyday people serve as the faces of the brand and are the inspiration for the logo, icon sets, and more.

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