pentad gets extended

When Pentad Properties engaged us for brand strategy and design, we didn’t realize that we were dealing with partners who self-described themselves as “alpha-dogs”...

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When Pentad Properties engaged us for brand strategy and design, we didn’t realize that we were dealing with partners who self-described themselves as “alpha-dogs”, and who, despite their mutual interest, are sometimes competing against each other. It made our d1: Discover phase very interesting, to say the least. By the time we got to d3: Depict, we had only barely managed to agree on the name of the company and the tagline, let alone a brand position that made sense. It’s taken some time, but together with their move to new offices, we rolled out the new identity, featuring a symbol and a logotype that contrasts with their previous very condensed typeface, using custom designed extended letterforms. We’re currently working on collateral and their website.

The execution and world deliverance of your brand that is produced with intention with thriveability for the future of what can be and beyond.