We believe that all brands have that one unique thing.


Understanding the unique aspect of your brand, product, service, etc., allows you to play up your distinguishing characteristic, and it is the why that tells someone only you and you alone can accomplish their needs.


We label this the Only Only. The only thing that you can provide—no one else.


The Only Only can feel super niche, like it fits in a small pool, or it can be Blue Ocean Strategy large.


You should only develop the Only Onlys, from the many potential available, that are truly meaningful, distinguishing, and interesting to potential or current customers/clients.


Only Onlys stem from a variety of things, such as cost, benefits, care, people, availability, specific knowledge, and more.


Action: Start to list your Only Onlys that easily come to mind. Maybe different products and services have their own unique propositions. For as many different products, services, and/or brands that you manage, work on listing and sorting your Only Onlys accordingly.


(A shining example of a super niche Only Only ✨)

Picture of Peter Stevenson
Peter Stevenson is the new business director + strategist at modern8, a strategy focused design agency in Salt Lake City, Utah.

The execution and world deliverance of your brand that is produced with intention with thriveability for the future of what can be and beyond.