Finding your brand perspective requires examining the brand personality to recognize how that personality would accomplish the goals of the brand.
For instance, if a brand is in the business of ending hunger, should the brand teach a person to fish, give them a fish, or sell a rod and reel with a fish until they know how to catch their own?
With your end goal in mind, determine the question you are addressing because your response is where you will find your perspective of the world as a brand.
Of course, finding your brand perspective will feel more like an art than a science, especially since you should be sure to include emotional qualities within your perspective.
Question: If your brand is successful, what difference would you make in the world that doesn’t already exist in the world today?
“If you want to change the world, start off by making your bed.”
―Admiral William H. McRaven
(It’s always good to self-reflect…)