A Fresh Look for a New Line.
Have you ever had a friend that kept changing their name? No? Well, international healthcare analytics company, Cotiviti—previously known as Verscend, and before that, Verisk, and the time before that, HCI (we wrote them down so we can’t forget)—approached us after their newest merger and subsequent brand update about creating a detailed brand book to clarify the look and feel of their new identity. Unlike the brand design to brand book process we usually do, Cotiviti already had the brand, but it was up to us to refine and outline exactly what fit within this non-m8 designed brand system (challenge accepted!). After many weeks of toil, testing, and transformation, we handed them thirty slides to guide their brand for the foreseeable future.