Your purpose isn’t worth much if it isn’t lived by your people and shared with your customers, so use it as your compass.
Begin first by launching your purpose internally. If authenticity is important to your brand, your people must also live your purpose with intent and passion.
Demonstrating empathy is your most effective tool to communicate and drive your purpose. Be involved and participate in discourse that your audience and team is actively participating in—even if it is difficult.
A brand or customer story can also inform your purpose. As brand stories develop around your values, they become an accepted part of the brand culture, for both customers and employees.
Activity: Write a description of your firm or company in no more than 50 words. When you compare what you’ve written with your website and your mission statement, do both reflect the core values, culture, and heart of your organization?
“Customers will never love a company until the employees love it first.”
– Simon Sinek
(What a feeling…)