colmena’s bolted-up brochure

The Colmena Group needed to grab attention with a brochure that highlights their recent real estate development projects. The goal was to inform potential investors about the properties and incite further interest in investment opportunities. We sent a photographer, wrote copy, designed and printed a 12-page oversize brochure. And for added flair, we bound the brochure with bolts, indicative of their building activities. Colmena is headquartered in the midst of their massive projects in the heart of Salt Lake City’s Sugarhouse neighborhood. We featured their multi-family housing project on the cover.