From Shakespeare to underground cult classics—Salt Lake’s premier theatrical experience, Pioneer Theatre Company, has another season of great performances for which we are providing marketing. The upcoming 2014-2015 season is described in the brochure we designed, which features illustrations for each of the plays, including two by modern8 designer Mike Harris. Throughout the year, we design billboards, banners and newspaper ads for each of the productions. Our relationship with PTC goes back to the mid-90s.
Back in 1992, Randall Smith Associates, the business predecessor to modern8, created the advertising and promotional materials for Pioneer Theatre Company, the professional theatre in-residence at the University of Utah. The relationship continued for seven years. This spring, the theatre renewed the alliance and asked modern8 to produce a new season of brochures, banners and advertising to promote seven new productions.
We art directed illustrations by Russ Gray and Val Bochkov, then designed a banner that hangs outside the theatre building, and the season brochure, which is mailed out to current and potential season ticket holders. Newspaper advertising is up next. Designing for the theatre is a nice change from the corporate world we normally inhabit.