Well, it’s literally a story that began, I guess you could say at birth, I was a daughter of a graphic designer. So literally since inception I’ve been influenced heavily by branding, design, aesthetics, things like that. And you could say that kind of influenced my path. However, at the age 16, I had other things on my mind like clothes and it was right around the time (this dates myself), but that Gap was really at the height of style and fashion. And so I applied many a times to work there, finally landed my dream job at 16, and I felt pretty awesome let’s say, and worked my way up through with Gap Inc. through high school and through college and even my last year at BYU. I was promoted to store manager while I finished up my degree in communications and business. And so that eventually took me to New York, where before that I had married a graphic designer who needed to finish his degree.
So we moved to the city and he went to school and I went on to manage different Banana Republics of all sizes and had a lot of success there. I was recognized company-wide for leadership excellence, people development, and visual merchandising. And although I have the dearest place in my heart for New York, it is not the easiest place to raise a family and have a career. So we came back to salt Lake city and I worked at Anthropologie as a store manager for three years. It was there that I further developed a love for aesthetics and art. I don’t know if many of you know, that Anthropologie is kind of known for their highly visually dominated environment. So it was a lot of fun to work there and to further my love of art.
Unfortunately I had some personal tragedies happen within my life, which really forced me to reevaluate how I was spending my days and nights and holidays and weekends. So I resigned and went to work for modern8, which is also my father’s business. And, you know, I spent my whole, my spent my entire career up to that point, like really just being off of a computer, you know, being on the sales floor, managing people, working with teams. And so I had to take some accounting classes and some crash courses in the Adobe suite to learn some of the tactical parts of being a design agency. But I was able to use my interpersonal skills that I had learned and management to work on projects with the designers and the clients, and just really fell in love with the process even more than I had ever been.
I came back to where I thought I’d started in the first place and got to learn from the creative director. About three and a half years ago, I bought modern8, and since then I have been working to expand our team, our offerings and our expertise in branding and design. So that’s where we are now.