Our client, American Research Bureau, is in the most interesting, yet least known industry ever—finding missing and unknown heirs. Of course, most of us would like to be an heir, particularly if we didn’t know it was coming. We’ve done a complete re-branding of the 80 year-old firm. We designed their logo—including a helpful tagline, designed their website and recently completed brochures addressed to different audiences. Most of our efforts are designed to overcome the natural perception that most people have—that “this must be some kind of scam”—and yet it isn’t.