We’ve got fond feelings for our friends at Cairn Advisors. They are the type of clients, when after they leave a meeting with us, we all collectively say to each other, “Boy, we really like them!” They are financial advisors but don’t be too quick to think they’re boring. The brand we created with them—new name, positioning, and identity—combines their personalities, expertise, and love for the outdoors, hence the name. The abstract cairn will be used as their graphic symbol, which communicates their brand archetype and point of view—planning your investment with the end in mind.