Headlines began with an attention-seeking purpose to beat out and stifle competition amongst newspapers.
Though headlines are still used for that purpose, they can do so much more.
We may think of headlines as a common occurrence and a second nature element of our daily world, however, we should think about them with more intention.
Headlines don’t only grab focus, they can function as a quick guide and summary into the information you carry, for instance on your website, especially for your target audience.
Well-written headlines are also useful for your brand campaigns, marketing collateral, blogs, and more, as a glimpse of your brand tone and perspective on the world.
Remember that most of us skim what we read these days to quickly assess for value, so the brevity of headlines will always be a necessary and key tool for any brand.
|“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
(When you take a trip to Imagination Station…)