When buyers understand your brand personality, you break away from being just another product or service, and you transform into an identifiable brand.
That delineation allows brands to access price or volume exponentials beyond what any of the competitors can require.
Brand personality allows your buyers to build trust with you outside of your products, and they begin to identify other motives and values beyond what you provide.
You gain your audience’s trust in your brand and its personality through a consistently applied tone across both your communications and design collateral.
Take Action: Interview two to four of your latest buyers to learn if they know your personality, and discover whether what they say matches what your employees say.
“Also, just dishonest for people with massive social media presence, book deals, etc, to act like they are appalled by the notion of brand.”