We often get asked, “how often should I redesign my website?”, and we always respond with, “as often as you can”. We are realists, and we know how hard it is do do your own work. Sometimes we have gone 3-5 years in between sites, and others only 1-2 years. Our new website fell into the latter—with a new world post pandemic, we felt like it was the right time to renew and re-evaluate to face for the future.
We approached our own re-design just as we would a new or even existing client beginning with research and discovery. Our first step was conducting a website evaluation on our existing site—a deep dive into our content, our code and analytics to see what’s working and what needs improvement. Next, we spent time understanding who we are—where we have been over the last twenty years, and who we want to be for the future. We brainstormed, took ourselves through our own personality and positioning workshop, and WROTE, and WROTE, and WROTE. These exercises all helped us solidify our point of view, our why, and our everything clearly and with focus.
We then identified our target audience and spent quite a bit of time researching their pain points and motivations for hiring a creative agency. We also took a good look at our competitors to ensure the way we were positioning and talking about ourselves was differentiated and unique. We did ALL of this before we started the design. Because the strategy is what does informs everything—visuals, user experience, typography, colors, messaging, writing, and even the work we showcase in our portfolio.
While there will always be new website trends to keep up with, the biggest benefits to a revamp are the opportunities to get crystal clear on future goals, and align them with how you want to communicate and visually represent yourself the world and your target audience. Our modern8 goals are to let you know that we are forward thinking and that we have a process we’ve been using for over twenty years to grow brands.
We’ve got a lot of strategic and beautiful work to show for it, and because we know who we are, we are comfortable and confident we can help you too.