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Brands age—some like a fine wine, but that requires thoughtful energy to push your brand to maintain relevance.
2
Hold on—not saying a rebrand is called for just yet or that you need to book back-to-back, endless, and unnecessary meetings to “regroup” and “strategize” every month.
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We’re saying that a brand requires a relevant adaptation and perceivable point of view. You need a conscientious effort and definition behind your brand, like your purpose, promise, and solution, that is neatly packaged to be interpreted and felt by the people within and outside of your brand.
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And so, here we are. Yes, modern8 is still here and still writing, thinking, and doing branding. Welcome to The Modern8ight, our new insights newsletter that will provide you with curated discussion points and thoughts around branding from our point of view, the work we’ve done with past and present clients, and, in general, on the progression of branding, so you can have a conscientious brand.
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“It is tailor-made for a time when work is rebranded as pleasure so that we will accept more of it.”
—Jia Tolentino, Trick Mirror
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Peek at the Brand Refresh and Packaging we did that livens the brand and the store shelves while toasting to the adventurous and beautiful ritual of coffee.
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With so much content to stream on so many different platforms, how does a brand relevantly pivot to stand apart?
Well, exclude Jon Hamm.
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(Just so you know, sometimes, we must meme about our own topics.)
Extras
